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About Us

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Shopper mindset. Less mind, more emotion

„What is learned in ‘traditional’ marketing degrees is just theory”, says Byron Sharp, professor of Marketing Sciences, in the book How Brands Grow, published by Oxford University Press. The world is changing. Despite this, too many marketing people cannot get out of their box. Old-fashioned marketers like to think that people put more thought into the purchasing of a product than they actually […]

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Inspiration is needed. But waiting for it is pathetic laziness

Creativity is a process. It’s the process of making stuff. “Inspiration is for amateurs. The rest of us just show up and get to work.” Chuck Close

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Poor strategy means no strategy

If you don’t get the strategy right, you have almost no chance of succeeding. Some businesses, sometimes, do succeed without a strategy, but this fact keeps them years away back.

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