Tag Archives: communication

Shopper mindset. Less mind, more emotion

„What is learned in ‘traditional’ marketing degrees is just theory”, says Byron Sharp, professor of Marketing Sciences, in the book How Brands Grow, published by Oxford University Press. The world is changing. Despite this, too many marketing people cannot get out of their box. Old-fashioned marketers like to think that people put more thought into the purchasing of a product than they actually …