Hi, I am Toni! An ex shy, mad thinker, and advertising fan. After 15 years of creative work in advertising agencies, I decided to go on my own. As a result, I am now the creative-driven Strategy Director and founder of Brand Mentors.
A brand strategy and marketing boutique that helps underdog companies grow. We work together to design and build meaningful, authentic and engaging brands.
Marketing Strategy and Creative Brand Communication are my passions, so sometimes I write about these topics on Medium and LinkedIn.
Our strategies are highly focused on human psychology, behavioural patterns, creativity and innovation. We have 2 big approaches:
a. long-term marketing and brand strategies that engage the audience, strengthen the brand’s power of influence and dilute people’s price sensitivity.
b. short-term strategies, tactics and tools, for a constant push of leads and sales, aligned with the business growth objectives.
And that is great. Clients are happy and we are proud.