Press, awards, talks
Media appearances
Interviews, opinion pieces and campaign awards, from 2012 to today. Each card links to the original material.
The future of marketing is first about psychology, and only then about technology
A long interview in the #reinventyourself series, by Romanița Oprea: career, courage and positioning.
BIG SEE Interior Design Award 2024, Workplace category
SelfDezign wins the award for the Ezugi office. Toni is the brand strategist on the winning team, alongside architect Irina Stoica.
A plea for strategy
On e-commerce: a poorly defined brand is “a silent killer”.
How the oldest café in Bucharest got back on our list of favourite places
On the design of Cafeneaua Veche 9, as a co-founder of SelfDezign.
Bucharest Architecture Annual
Office design for a Global Leader in Live Dealer Gaming
The Ezugi office, a SelfDezign project entered in Anuala 2023. Toni is listed among the authors as brand strategist.
Personalisation makes the difference
In B2B and for expensive products, the personalised message decides.
Florin Roșoga Podcast
Before doing good as business people, let us do good by ourselves
Episode 434: entrepreneurship, marketing, education, and how our own beliefs end up in professional decisions.
The strategist who teaches you to think long term
An interview in the BizTool.ro column about long-term vision in business and in brand strategy.
Read the piece (in Romanian) (opens in a new tab) archived copy (opens in a new tab)
UAUIM
On the ideal client of an architecture or urbanism graduate
A talk at the student paper session “Urban (Re)Evolution”, “Ion Mincu” University of Architecture and Urbanism.
“Who do I vote with?”: a strategic decision in marketing
A signed article, starting from “How Brands Grow” by Byron Sharp.
In search of a relevant story, Toni Bunăiașu traded creative work for strategy
An interview by Codruț Baciu about the move from creative work to strategy.
Effie Awards Romania
Effie 2017 finalist: “The Survivors”
The Mercury360 campaign for the Romanian Police, on the list of finalists published by IQads.
FIBRA Awards
Bronze in Special Projects: “The Survivors”
The Mercury360 campaign for the Romanian Police. Toni is credited as Group Creative Director.
European Commission
European Road Safety Charter: “Survivors”
The campaign’s good practice sheet, published on the website of the European Road Safety Charter.
“Traffic is like an agency”: the Romanian Police and Mercury360 show us “The Survivors”
On the idea behind the campaign, as Group Creative Director at Mercury360.
Ads of the World
Romanian Traffic Police: The Survivors
The campaign’s international entry: Group Creative Director and copywriter.
What a productive brainstorm looks like
As a copywriter at Mercury360, on what makes an idea session deliver results.