Advantages that are hard to copyExplained concept
Porter calls it fit: the way a firm’s activities support one another. Southwest, IKEA, Toyota and an exercise for your firm.
Read the articleInsight, facts and observationsExplained concept
Customers describe their ideal product, but what they do shows the progress they are after, so here are two cases and four working questions.
Read the articlePoints of parity and points of differenceExplained concept
Points of parity get you into a category, while points of difference make the customer choose you, and the Volvo seat belt story shows how a difference can become parity.
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