Insight, facts and observationsExplained concept
Customers describe their ideal product, but what they do shows the progress they are after, so here are two cases and four working questions.
Read the articleInsight, facts and observationsCase study
The women in the Dove film described themselves more harshly than strangers did. Here is what that teaches about the gap between what a client says and what someone else sees.
Read the articleInsight, facts and observationsPractical guide
A fact can be counted, an observation can be seen, and an insight explains why people do what they do, with six working steps and the Snickers example.
Read the article
