Insight, facts and observationsPractical guide

25 October 2026 · 5 min read

How to Get from an Observation to an Insight

A fact can be counted, an observation can be seen, and an insight explains why people do what they do, with six working steps and the Snickers example.

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Critical thinking in marketingPractical guide

25 October 2026 · 5 min read

How to tell whether a marketing spend actually brings anything

The platform report also counts customers who would have come anyway: here is what eBay, P&G and Airbnb found, and how to test a spend yourself.

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